Qualitative vs Quantitative Methodologies
• Qualitative: Explores peoples’ perceptions, ideas and feelings, and therefore, it can be considered more subjective.
• Quantitative: Investigates the hard numbers and statistics, and therefore, it can be considered more objective.
My research will combine both qualitative and quantitative types. However, the principal component will be a quantitative analysis of the percentage of women working on films correlated with data showing female representation on screen. To support these statistics, literature will be analysed to extract data collected by other researchers.