Research Methods
Research methods are the strategies, processes or techniques utilized in the collection of data or evidence for analysis in order to uncover new information or create better understanding of a topic
Types of Research
- Qualitative Research gathers data about lived experiences, emotions or behaviours, and the meanings individuals attach to them. It assists in enabling researchers to gain a better understanding of complex concepts, social interactions or cultural phenomena. This type of research is useful in the exploration of how or why things have occurred, interpreting events and describing actions.
- Quantitative Research gathers numerical data which can be ranked, measured or categorised through statistical analysis. It assists with uncovering patterns or relationships, and for making generalisations. This type of research is useful for finding out how many, how much, how often, or to what extent.
- Mixed Method Research integrates both Qualitative and Quantitative Research. It provides a holistic approach combining and analysing the statistical data with deeper contextualised insights. Using Mixed Methods also enables Triangulation, or verification, of the data from two or more sources.
My research will combine both qualitative and quantitative types. However, the principal component will be a quantitative analysis of the percentage of women working on films correlated with data showing female representation on screen. To support these statistics, literature will be analysed to extract data collected by other researchers.